From the President, July 2024

June 26, 2024

Attention: NAIIA Membership
C/O Sheri Csom
87 N Crooked Lake Dr.
Kalamazoo, MI 49009

DATE OF LOSS: July 1, 2024
EXAMINER: Sheri Csom
APPLE ADJUSTER: Bill Schulenberg

Dear NAIIA Membership:


I was installed as the 85th president of The Nation Association of Independent Insurance Adjusters (NAIIA) during our annual conference held May 7-10 at the Hyatt Regency San Antonio. I officially took office on July 1, 2024.

I follow John Henderson of Wickizer & Clutter Multi-Line Insurance Adjusters of Springfield Missouri in the presidency. I thank John for his kindness and very able leadership. And I look forward to continuing serving with John as he takes the role on the executive board of Immediate Past President.

I will also enjoy serving with Nino Berardi of L.J. Shaw & Company of Chicago, IL as the president elect and Michael Marsh of Midland Claims Service Inc & Industrial Injury Claims of Billings, MT as the Secretary/Treasurer

And Sheri Csom of Kalamazoo, MI as our esteemed Executive Director.

Thank you, Peter Schifrin, John Henderson, Nino Berardi and Sheri Csom. Over the last few years, we have become great friends. We trust each other’s opinions regarding association business

Thanks to the RVP’s that I have served with and especially David McCullough and Rock Phillips who followed my term as Southwest RVP.

Thank you to all our Past Presidents for your service. And to Joel Moore for being a good friend and classic Texas gentleman.  During Joel’s tenure as RVP and then moving through the offices, he made a point to come to my office and learn about my company. He coaxed me into becoming an RVP and helped me with my duties. He was a champion for me to become an officer and served as a role model. I appreciate Joel for all he has done for me and my family


I started my career in claims soon after college. My sister Barbara was a claims supervisor for AIG and recommended claims as a career for me. I started as a casualty adjuster for the City of Baton Rouge Office of Risk Management. I then transferred to NAIIA Member Baton Rouge Brown Claims Service of Baton Rouge and worked as a casualty adjuster handling motor vehicle crash claims. When Hurricane Andrew struck Baton Rouge in 1992, I saw the benefit of cross training as a property adjuster. Property claims handling is now my favorite type of claim to manage and handle. Thank you, Barbara, for leading me into such a great career.

My wife Ann and I founded Apple Adjusters on July 14, 2000, with the concept of staying on the cutting edge of the latest technologies available to the claims profession and responsibly using those technologies to help reduce adjusting expenses. I thank my wife Ann for having faith and trusting me all these years especially at the beginning of my career in claims and at the beginning of Apple Adjusters

In late 2005 Roy Hinton, owner of member firm Claims Service Corporation of America invited us to join the NAIIA. Apple Adjusters was handling field work on Katrina claims and CSC was the TPA for a mutual client. Roy recognized that we were doing good work and he asked me during a phone conversation, “Bill, why are you guys not NAIIA members?” I told Roy that nobody had ever asked me.

Thank you, Roy Hinton, for inviting me to join the National Association of Independent Insurance Adjusters. Thank you, Roy, for being a great role model of a NAIIA member and for agreeing to put up with this group again by coming all the way to San Antonio to swear me in.


The NAIIA was founded in 1937 by a group of like-minded claims adjusters to promote the highest standards of claims excellence and professionalism of its members through education, training, and leadership engagement. The NAIIA represents Independent Adjusting firms in every state of the U.S.  Many of the founding companies are still active members.

The NAIIA is a highly respected organization in the independent insurance adjusting industry. One of the main advantages I gain from being a member is the extensive network of contacts I have access to throughout the country. These contacts have not only demonstrated their eagerness to adhere to the rigorous standards set by the association, but they have also proven their ability to meet and exceed these standards.

The members of the NAIIA are truly the best in the field of independent adjusting. They possess the necessary skills, knowledge, and experience to handle various insurance claims effectively. Whether it’s conducting investigations, evaluating damages, or negotiating settlements, NAIIA members exhibit professionalism and expertise in their work.


My primary goal this year will be to reach out to younger IA firm owners to show them the benefits and encourage them to become NAIIA members. Young IA firm owners can greatly benefit from becoming NAIIA members, as it provides access to a wide range of resources, networking opportunities, and professional development programs. The NAIIA can help them grow their businesses and enhance their skills as independent adjusters. Participating in regional and national conferences can indeed be a powerful tool for business development in the IA industry.

I will also work to raise awareness of the NAIIA as a valuable resource to as many insurance carriers as possible. By educating insurance carriers about the benefits of working with NAIIA members, such as their expertise, professionalism, and adherence to industry standards, you can position the NAIIA as a valuable resource for carriers in need of independent adjusters.


To all new members who are attending the annual conferences and your regional meeting for the first time. I was there once. I thought, “all these guys know each other and are friends…how will I fit in.”  I skipped the first banquet I probably should have attended because I was not feeling part of the group. But I stuck my hand out and introduced myself to as many folks as possible and shared drinks and meals with the members. The relationships began to develop, and now I truly say I have claims industry friends across the nation.


The NAIIA Theme for the coming year will be “Stronger Together!” Very much in line with last year’s theme of “Better Together!”  To highlight that the NAIIA promotes better and stronger relationships among the members and their clients.


To the men and women of the NAIIA, it is a true honor to serve as your president and lead this amazing organization that I love.

I will always strive to show everyone that NAIIA represents the best insurance claims professionals in the country.


Bill Schulenberg
2024-2025 NAIIA President


More Posts

Legislative Updates May 2024

Are you interested in shaping the legislative landscape within your region? Embrace the opportunity to serve on the NAIIA legislative committee! Your perspective and expertise

From the President, May 2024

Dear NAIIA Members, I hope this message finds you well. As we reflect on the recently concluded 2024 NAIIA Annual Meeting, I would like to

Member Spotlight: Preston Reynolds

Meet NAIIA member, Preston Reynolds, Director of Catastrophe Services at Hausch and Company. Preston has been in the industry for 15 years and joined NAIIA to network with other independent firms and adjusters.